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Meet Willow Gel Cleanser, a cushiony, gel-based daily face wash designed to leave skin feeling clean, calm, and comfortable—never tight or stripped. Created for acne-prone skin but gentle enough for all skin types, this formula uses a balanced blend of botanical extracts and skin-supporting actives to help your complexion look clearer, smoother, and more refreshed after every cleanse.
This cleanser starts with a mild, coconut-derived cleansing system—coco-betaine and coco-glucoside—chosen for their gentle lather and skin-friendly feel. They help lift away sunscreen, makeup, excess oil, and everyday buildup without that harsh “squeaky clean” finish. To give Willow its signature bouncy gel texture, we use plant-based gums—xanthan gumand konjac gum (glucomannan)—which create a smooth, gliding gel that feels soft on the skin and rinses clean.
What makes Willow special is its ingredient lineup. We pair clarifying, calming botanicals with hydration and barrier support so your skin doesn’t have to choose between “clear” and “comfortable.”
Acne-friendly, everyday gentle cleansing that doesn’t over-strip
Gel texture with cushiony slip for a smooth, comfortable wash
Supports the look of balanced oil, clearer pores, and calmer skin
Leaves skin feeling hydrated and soft, not tight
Great for combination, oily, normal, sensitive, and acne-prone skin types
Wet face with lukewarm water.
Dispense 1–2 pumps (or a nickel-sized amount) into damp hands.
Add a splash of water and lather gently.
Massage over face for 20–40 seconds, avoiding direct contact with eyes.
Rinse thoroughly and pat dry.
Follow with toner/serum, moisturizer and facial oil/balm.
Use: Morning + night, or once daily if you’re very dry/sensitive.
This product is not FDA approved. For external use only. This products does not claim to heal, prevent or treat any diseases. Discontinue use if irritation occurs. If pregnant or breastfeeding, speak to your Dr before using.
Store in a cool, dry place. This product is water based. Getting excess water, steam from your shower in it, or direct sunlight constantly soaking into the jar can shorten the lifetime of the product. This product has a 6 month shelf life.
Aqua (Water), Glycerin, Xanthan Gum, Konjac Mannan, Cocamidopropyl Betaine**, Coco-Glucoside**, Lactobacillus Ferment*, Hydrastis Canadensis (Goldenseal) Extract, Leuconostoc/Radish Root Ferment Filtrate*, Potassium Sorbate, Sodium Hyaluronate (Hyalaronic Acid), Camellia Sinensis (Green Tea) Leaf Extract, Calendula Officinalis Flower Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Salix Alba (Willow) Bark Extract, Niacinamide, Lactic Acid, Organic Frankincense (Boswellia Serrata) Essential Oil.
*natural preservative
**coconut derived
Willow Bark Extract
A gentle clarifying botanical that helps support the look of balanced, clearer skin—especially when you’re prone to congestion.
Green Tea Extract
Rich in antioxidants; helps calm the look of redness and supports skin that’s feeling stressed or oily.
Calendula Extract
Known for its soothing, comfort-first feel. Great for skin that needs a calmer, more “softened” cleanse.
Licorice Root Extract
A brightening-support botanical that helps even the look of skin tone and supports the appearance of post-breakout marks.
Goldenseal Extract
Traditionally used in botanical care for its purifying, skin-supporting properties—helping the complexion look fresh and balanced.
Hyaluronic Acid (Sodium Hyaluronate)
A moisture-binding ingredient that attracts and holds hydration, helping skin feel plump and comfortable after cleansing.
Niacinamide (Vitamin B3)
Supports the skin barrier and helps the look of balanced oil + smoother texture—an all-around favorite for acne-prone and sensitive skin types.
Xanthan Gum
A plant-derived thickener (from natural fermentation) that gives Willow its smooth, stable gel texture and helps keep the formula uniform.
Konjac Gum (Konjac / Glucomannan)
A plant-based polysaccharide from the konjac root that adds a bouncy, cushiony slip to the gel—helping the cleanser feel soft and “comforting” on the skin.
Coco-Betaine
A coconut-derived, gentle cleansing agent that boosts foam and helps the formula feel less stripping.
Coco-Glucoside
A coconut + sugar–derived cleanser known for mild, skin-friendly cleansing. It helps lift impurities while keeping the feel soft.
